- Written by Clr N Shabalala
EThekwini Municipality has made enormous investments and commitment to the success of the Durban Business Fair formerly known as the Durban SMME Fair. Over the past 13 year this business exhibition has made substantial strides and has grown quite significantly.
Our commitment as the City to this business exhibition is informed by the tangible impact and success stories emanating from the Durban Business Fair.
Survival and sustainability of any business is dependent on its viability and eventually making profit. This can be effectively achieved when your business is well marketed. Exhibitions are one of the most effective ways in which any business can market and promote its services and products. Therefore, we are encouraging businesses that when they participate in the Durban Business Fair, they need to ensure that their exhibiting stands are well equipped and appealing to the public and potential clients.
We are encouraging businesses to participate in the Fair because it is a platform specifically designed for them to showcase a broad variety of their innovative products and services.
As a eThekwini Municipality we are humbly grateful for the kind of enthusiasm and general support that has been shown by the business community both corporates and SMMEs to the Fair. We believe that the Fair presents a perfect platform for businesses in different sectors with varying capacity and expertise to form synergies and work together towards achieving substantial economic growth thus contribute towards creation of employment opportunities.
The main challenge that is faced by most businesses is to achieve sustainable growth and through the Durban Business Fair we are creating a platform that will assist businesses to achieve sustainable growth hence the theme of the Durban Business Fair – Growing Sustainability.
The extension of the duration of the Durban Business Fair which led to the introduction of the Business Week which includes the two-day Business Conference and four-day Exhibition is highly recommendable, as it will allow businesses ample time to showcase their products and services. We are calling on all businesses to take full advantage of this unique opportunity.